Italian bicycle market in decline: difficult times

Mercato italiano biciclette

The Italian bicycle market sector closes 2025 with a drop in sales of four percent compared to the previous year, with purchases of “muscular” vehicles falling by three percent and e-bikes by seven percent Declines or growth rates of this magnitude are obviously neither alarming nor particularly exciting, especially considering that, in the case of bicycles, domestic production increased by six percent, exports improved by 11 percent, and imports fell by 28 percent. Overall, the sector would appear to be relatively healthy — were it not for the fact that…

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Honda Sh model Honda “Sh125i” and “Sh150i”: scooter by seven generations

Moto Honda Sh

A blend of Italian design and Japanese technology, the high-wheel scooters Honda Sh models “Sh125i” and “Sh150i” are today’s symbols of a vehicle born over 40 years ago as a “fifty,” which has dominated—and still dominates—the European market in its segment With updated styling and improved comfort, the “Sh” gained greater efficiency, positioning itself as an alternative to traditional low-wheel scooters, which were less stable and safe on uneven surfaces. In 2001, 25 years ago, a further evolution came with the replacement of two-stroke engines by two four-stroke units of…

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Ducati off road at the top

Ducati off road

At Eicma, Ducati debuted the commercial versions of the Desmo450 MX motocross bike, which won the Italian MX1 Championship this year, launched the enduro version, and introduced the new exclusive Desmo250 MX, whose development will continue through the MX2 Championship. The new racing bike borrows heavily from the 450cc sibling in terms of chassis—specifically the aluminum perimeter frame with engine as a stressed member—but features a completely new engine. Alongside the race bikes, Ducati also showcased the 2026 Desert models, equipped with an advanced progressive-link rear suspension, lighter at 206…

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Yamaha electrification and digitalization: sentient mobility

elettrificazione Yamaha

Electrification and digitalization are redefining the two-wheel and small urban vehicle sectors. At the Japan Mobility Show 2025, Yamaha unveiled a series of concepts that look not only at new energy solutions, but also at the relationship between human and machine, the riding experience, and the intelligent use of emerging technologies When discussing mobility today, attention is most often focused on sustainability and the evolution of propulsion systems—two goals that are driving major transformations across all transport sectors through the emergence of new solutions. Examples include vehicles designed for micromobility…

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Mv augusta Brutale series: here is the new motorcycle Brutale 950 Serie Oro

Mv Agusta expands the “Brutale” range with the launch of the Brutale 950 Serie Oro, a motorcycle that will initially be produced in only 300 units. Alongside it came a surprise that astonished enthusiasts and industry insiders alike: a prototype five-cylinder engine capable of delivering up to 240 horsepower MV Agusta’s stand was extremely crowded, despite the brand currently facing significant financial challenges following its split from the KTM Group, which has ended up in the hands of the Indian group Bajaj Auto, the world’s fourth-largest motorcycle manufacturer and the…

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Honda Wm7: electric turning point

Honda Wn7 its first electric motorcycle Honda with a fixed battery. A high-tech naked bike designed to combine the performance typical of traditional motorcycles with the silent, smooth riding experience of electric vehicles. Range of 130 kilometers and an 18-kilowatt motor The Honda “Wn7” takes shape as it evolves from the “EV Fun” concept—presented in the previous issue of Macchine Motori and at EICMA 2024—into its final form, confirming the new technical identity of the Wing brand. New in name, with the letter “W” referencing the “Be the Wind” philosophy,…

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Suzuki, extreme enduro

Milan debut for the 2026 version of the Suzuki “DR-Z400S,” the brand’s extreme enduro model now renamed “DR 74S” and reintroduced in a dual-sport configuration in order to preserve its off-road and racing spirit while integrating solutions that allow for broader, more versatile use The engine has been completely revised with this goal in mind: a 398 cc single-cylinder unit with double overhead camshafts operating four valves, featuring titanium intake valves and hollow, sodium-filled exhaust valves to enhance heat dissipation. Equipped with dual ignition and iridium spark plugs, the engine…

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Ducati Monster e Desmo250 Mx: top innovation

Ducati Monster

Ducati = performance. The Borgo Panigale manufacturer stays true to its core image, and at EICMA it presented a range of new models spanning all the commercial segments covered by the iconic Italian brand. Two highlights, however, stand out: the 2026 versions of the Monster and the cross racing Desmo250 MX In 2026—specifically on July 4—Ducati will celebrate its 100th anniversary, a century defined by a passion for technology and the pursuit of maximum performance. This spirit was reinforced at EICMA with displays of the official race bikes that have…

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Honda ev fun: review of Honda’s first electric motorcycle

Honda ev fun

First unveiled at Eicma in November 2024 as a static concept, Honda Ev Fun — the brand’s first electric motorcycle — has recently returned in the form of a dynamic prototype, confirming Honda’s intention to bring it to market during the coming year A year ago nothing was known, and today only a little more has been revealed. The “EV Fun” concept, introduced at EICMA 2024 as Honda’s first electric two-wheeler project, remains shrouded in mystery when it comes to technical specifications and performance. No details have been released about…

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Scooter DieselPunk from science fiction to reality

scooter dieselpunk

A project from Saint Petersburg envisions a maxi scooter DieselPunk powered by a V4 automotive-derived engine. The engine already exists and works, while the rest of the vehicle currently exists only as a rendering The term dieselpunk refers to a science fiction subgenre set between the 1920s and 1940s, imagining a society projected toward a future of growth and development but ruled by powerful entities of dubious morality. This gave rise to low-class yet deeply human heroes who battle dark, seemingly invincible forces, making use of futuristic technologies and vehicles…

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